About Wild Frontiers

About Wild Frontiers

At Wild Frontiers we don’t just “sell” safaris, we live and breathe safaris; it’s our passion and we have been sharing our knowledge, experience and love of Africa since 1991. Established by John and Debbie Addison as a specialist tour operator offering safaris into East and Southern Africa, our aim is to take you to wild, beautiful places to DO, SEE and EXPERIENCE Africa. John has personally guided tours through Africa for over 30 years, and our team of well- travelled “travel designers” are all passionate about sharing their first-hand experience to assist planning and executing your perfect African safari.

We offer a large range of incredible, often soul changing journeys, with something for everyone, whether you choose to join a scheduled small group departure or one of our private, tailor-made trips.

Over the years we have expanded our operation into Tanzania and Uganda, where we employ almost 200 people and have a selection of our own safari camps and lodges. We run our own fleet of vehicles and our professional guides are your hosts. Our staff are our major asset and we invest in them heavily with training, promotion and family support.

Internationally we have representative companies in the USA and UK, covering Canada and Europe, and partner Tour Operators worldwide.


We strive to offer you the best experience possible – allowing flexibility on the ground to ensure you get to see, and be, in all the right places at the right time. Our professional safari guides go that extra mile to give you an unforgettable trip with us.

It goes without saying that our safaris and camps are run in an ethical and environmentally friendly manner.

We invest heavily in the local community, having assisted with numerous projects including Mosquito net distribution with Kingsley Holgate and Nandos, as well as the building of local schools, and actively supporting ongoing ventures in Uganda near Ishasha.

Legal Aspects:  

All Wild Frontiers’ operations are fully licensed and offer full public and passenger liability insurance. We are members of AUTO – Association of Uganda Tour Operators, TATO – Tanzanian Association of Tour Operators and ATTA –African Travel and Tourism Association. Your money stays within, and benefits, the country you have visited.

Other Projects

Wild Frontiers are the organisers of two epic marathons on the African continent.

The Kilimanjaro Marathon (42.2km), Half Marathon (21.1km) and Fun Run (5km) is going into its 16th year! The race is run in the town of Moshi in the shadow of the world’s highest free standing mountain, Mount Kilimanjaro in Tanzania, and is held annually at the end of February/early March.

The Victoria Falls Marathon ( 42.2km), Half Marathon (21.2km) and Fun Run (7.5km) is hosted in the charming town of Victoria Falls in Zimbabwe. The marathon is well known for its scenic beauty as the route crosses the Victoria Falls bridge offering spectacular views of the Falls – one of the natural wonders of the world.  Held annually at the beginning of July.

To sum us up

We are here to ensure you have the best possible experience on your Wild Frontiers trip. We offer a great value product, put together by experienced staff, promising you an unforgettable trip because we know Africa and we get to know you. When it comes to Africa – we explore, whilst others follow. We’ve been doing this for long enough to know the secrets to doing it best, for you.